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The Friday Dispatch – 19 Nov ’21

A while back, I used to do a ‘design of the week’ post every Friday. It was a feature I managed to maintain for quite a few years. I figured there’s no time like the present to bring the Friday Dispatch back; but in a slightly different format…

It will most likely evolve over time, but the idea is to do a roundup of the week that was – with links to interesting updates, stories and things that are relevant to the world of design and digital marketing.

The Metaverse

By now, most people will have heard of Facebook’s parent company changing its name to Meta. Along with that, Mark Zuckerberg talked about Meta’s forward focus on the ‘Metaverse’. This week, social entrepreneur Roger Hamilton released a video about the potential scale and impact of the Metaverse. It’s a pretty mind blowing group of predictions, and I don’t know whether to be terrified or hugely excited about it.

Hat tip to my Mate Stuart Little for posting about this first. See what you think about the video.

Facebook targeting changes

Speaking about Facebook, they announced this week that they are removing certain ad targeting criteria for what they perceive to be sensitive topics. I think it’s a good move on face value, but it could create challenges for non-profits in particular to get their targeting right. I’ll keep an eye on it and will adapt accordingly.

Here’s the post with all the details.

 

Mind Power

Over the past few months I’ve been learning about the ADHD brain, neurodiversity and using insight for better living and working.

Why? Well it turns out that insight is an incredibly powerful tool, and that I am highly likely an adult with ADHD. I wrote a post about it over on LinkedIn, and I was blown away by the positive response it received.

I’ve been doing quite a bit of reading/listening on the subject too, which is a nice segue in my current reading list…

 

What I’m reading and listening to

Like many entrepreneurial people, I’ve constantly got a few books on the go (both print and audio), as well as regular podcasts. I love hearing what others are reading or have recently read, so here’s November’s list:

  • The Tipping Point by Malcolm Gladwell – I’m a fan of Gladwell’s work, and this was a good one
  • The Storyteller by Dave Grohl – yup, Foo Fighters frontman wrote a collection of stories about his rock ‘n roll life and it is a great listen
  • ADHD 2.0 by Edward Hallowell & John Ratey – read my Linkedin post about the impact this book has had
  • Invisible Power by Ken Manning, Robin Charbit and Sandra Krot – I’m just starting this one, so watch this space
  • Mythos by Stephen Fry – a history of Greek mythology told as only Mr Fry could tell it

 

And that’s it for this week.

I’ll leave you with this from Freakonomics podacst host Stephen Dubner “…take care of yourself and, if you can, someone else too.”